We believe that the creation of the Institute of Ecommerce and the development of practical, accessible and relevant learning in partnership with the University of Strathclyde will make a difference to the key challenges facing Scotland’s ambitious growth companies.

The goal of this pilot course is to take an initial step on that journey designed to boost the economic performance of Scotland. This course will provide trainees with a broad understanding of the main technologies and business drivers along with an insight into the tools, resources, approaches and techniques that help deliver ecommerce success.

We have plans to deliver the course in the Executive Education suite at Strathclyde Business School, however, we do not have a fixed date for the course yet.

We have already received strong interest from the Scottish business community for a course like this, so if you are interested, we urge you to register with us. This will strengthen our case for the need for more ecommerce training in Scotland, but also allow us to keep you up to date with the latest developments and timescales.

We will be recruiting attendees who best fit the following profile:

1. People who can commit to attending and fully participate in the programme.
2. People whose knowledge is at or around that of an Ecommerce Manager. Experience of day-to-day business operations around online trade.
3. People who work in ‘channel’ rather ‘brand’ businesses.
4. People with solid IT, numerical, technical and business experience.
5. Scottish-based Scottish-owned businesses.
6. People who are happy to provide the necessary post-course feedback.

Our objective with the course is to make it as relevant as possible to the attendees. We will impart knowledge of the issues and areas that have the most impact on the economic performance of online businesses. 

Some material will make use of ‘live’ online demonstrations. For these, URLs will be provided and will be accessible during the work sessions via secure wifi in the Strathclyde Business School Executive Education suite.

Each work session will finish with a list for further reading/watching and each participant identifying and committing to specific actions to undertake before the next session. These actions will be reviewed openly in class during the first hour of the subsequent session – maximising the peer learning effect.